TMS | T-Mobile Tuesdays
While working at TMS I was an art director on the T-Mobile team. We focused on T-Mobile Tuesdays, T-Mobile’s loyalty and reward program that gives customers exclusive perks and offers just for being a T-Mobile customer. My time at TMS was spent creating different visuals that go in the app as well assist in creating visuals for extra activations and concepts.
These pre loaders would show when a user first opens the Tuesdays app on a Tuesday. They would change seasonally and the illustrations were brought to life by the animator on our team.
Summer Eclipse swag
In addition the pre loaders, our team also designed swag items for free items in the app as well as exclusive collabs.
Mood board and brand assets
Summer Cookout swag
Collab page examples
Exclusive cobranded swag in collaboration with F1 for the Las Vegas Grand Prix
Exclusive cobranded swag in collaboration with Coach for the Ryder Cup
Movie Night swag
Every year, T-Mobile celebrates it’s Thankiversary. This is happens at the beginning of every June in the T-Life app where members get exclusive offers and perks as well as a chance to enter a sweepstakes with even more to give away. Here are some unused concepts of the header card and sweepstakes card designed for this years Thankiversary.
TRNDSTTR was a concept that used bold colors and photography to encourage members to push the boundaries of self-expression. TRNDSTTR offers members premium, limited edition items that will have members rushing to get the latest products.
At TMS, our team was given the opportunity to think of blue sky ideas to help level up the brand and Magenta Status. We were tasked to create a Shopify storefront where T-Mobile could house these exclusive collabs with different brands.